About us
Our Mission
To deliver excellence in every aspect of operations—product sourcing, distribution, customer support—while catering to property developers, electrical wholesalers, UK product enthusiasts, luxury buyers, and tech-savvy consumers.
Our Vision
To become the leading name in premium UK-branded electrical and smart home solutions in the GCC, known for quality, reliability, and innovation.
Our Designs
Explore our handcrafted lighting fixtures, each meticulously designed to convey warmth, elegance, and a touch of modern artistry.
Meet our team
Expert designers dedicated to enhancing your ambiance
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the design of the lighting solutions, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Mich loves taking on lighting challenges. With his multi-year experience as CEO in the lighting industry, Mich has helped the company to get where it is today. Mich is among the best minds in the lighting industry, and he is dedicated to providing you with the best lighting solutions.
Aline Turner
Chief Technical Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house designers and looks after the community of thousands of lighting enthusiasts.
Iris Joe
Chief Financial Officer
Iris, with her international experience, helps us easily understand the market trends and improves our offerings. She is determined to drive success and delivers her professional acumen to bring the company to the next level.